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Less than a year after forming OWSLA, named after the rabbit military in the classic British fantasy novel Watership Down, the label’s army of DJs took over HARD Summer-a two-day festival that ran Aug. “He’s super loyal and he’s stuck by anybody that he’s brought in or supported from day one.” “It’s a tribe, man, and at the center of the wheel is Skrills,” says Alvin Risk, a singer-songwriter-turned-DJ who Skrillex discovered at the 2011 SXSW music festival. The music venture’s first release came courtesy of electro-neophyte Porter Robinson, who has since become a household name in dance music. 17, 2011, Skrillex announced the launch of his music label, OWSLA, along with business partners Tim Smith, who’s Skrillex’s manager, as well as Kathryn Frazier, owner of the publicity firm Biz 3, and Biz 3 publicist Clayton Blaha. Indeed, the thing Skrillex seems the most proud of is his impressive roster of talent. 1 earner on Forbes’ list-told The Daily Beast. “He has brought a new fresh energy to dance music-inspiring up-and-coming producers as well as bringing a new audience to the scene,” Tiësto, a world-renowned Dutch DJ-and No. He’s won three Grammy Awards, was named MTV’s Electronic Dance Music Artist of the Year, and Forbes recently named him the second highest-paid DJ, earning an estimated $15 million in the past year. The 24-year-old electronic music producer (real name: Sonny Moore)-with the distinctive lopsided coiffure and wobble wobble dubstep drops-has become the face of the dance music craze that’s taken over America. It’s been one hell of a year for Skrillex.